In today’s digital world, more and more customers are turning to online sources when shopping for products that they need or want. This, of course, is leading to less and less footfall into physical retail stores on the street.
One of the ways in which the retail industry is combating this effect is through effective design. Retail design is a combination of the interior décor, physical layout and use of advertising within a shop and it can be the difference between a space that is appealing and a store that is instantly forgettable.
Good retail design is something every retail store-owner should consider carefully as its benefits are far-reaching.
Effective retail design results in a space that is well laid out with products that can be easily found. It makes browsing enjoyable ensuring customers have a pleasant experience once they step inside.
The more comfortable your customer is and the more enjoyable their shopping experience with you is, the more time and money they will spend with you.
With so many different product lines and brands clamouring for customers’ attention, making your brand stand out from the crowd is vitally important. By making effective use of your retail space, you can positively reinforce your brand with your customer every time they visit.
In addition, you can highlight aspects of your brand by creating a particular feel or providing a unique experience for your customer. For example, if you are a luxury high-end product retailer you can create an atmosphere of indulgence and opulence by using soft furnishings, low music and simple décor.
The right retail design can showcase your products in such a way as to visually merchandise them. When it comes to the layout of your space, you should ensure that there is enough room to effectively highlight your products so that your customers can instantly observe them.
Provide your customers with a logical path through and around your store to enhance their browsing experience and prevent them from having to navigate around rails and displays to find the product they are looking for. By doing this, you can showcase the appearance of your products, draw customers in and encourage them to purchase more.
There are also clear benefits of a good retail design for staff. A well-laid out and tastefully decorated space will give staff pride in their workplace and boost their overall productivity which has a knock-on effect in boosting their morale. In creating a comfortable retail space, you also create a comfortable workplace that can improve staff retention and loyalty.
Distinguishing yourself from your competition through effective and well thought-out retail design has many benefits for your business, both in terms of turnover and from an employer’s point of view. By encouraging customers to step into your store, rather than going online to find what they are looking for, you will ensure the success and prosperity of your retail business.